Rhythm and rhyme have been around since the beginning of time, and spoken word is now booming in Britain, with brands like the BBC and McCain harnessing this ancient art form in their campaigns. But what makes poetry more persuasive and engaging than non-rhyming prose in advertising?

Research shows YouTube, Instagram, and Snapchat are more popular than Facebook among American teenagers. As the platform becomes more institutionalised, its user base is ageing and younger users are switching to more exciting and visual platforms for self expression.

There is nothing more intriguing than a private Instagram account. Knowing this, New York fashion brand Alice + Olivia has launched a private account for its top customers which hosts previews of new pieces and even lets them place their orders before they go on general release.

With America now starkly divided, many are struggling to comprehend the views they missed in the run-up to the 2016 election. Podcast S-Town, which has gained over 1.8 million subscribers, is the timely tale of a New York-based journalist seeking to understand an eccentric from Shit Town, Alabama.