From salt and vinegar, to prawn cocktail, to BBQ, Britons have been munching on Walkers crisps for 70 years. To celebrate, Walkers' ad campaign remembers the weird and wonderful tastes and history of Britons over the decades – tapping into a sense of nostalgia and national pride.

Although the Royal Wedding saw many Britons pop open the prosecco, sales of the Italian sparkling wine are beginning to slow as the UK reaches 'peak prosecco'. Once seen as a celebratory treat, as the fizz becomes a drink for any occasion, it's losing its air of exclusivity and appeal.

Whether it’s Secret Cinema taking people Back to the Future, or the revival of classic shows like Twin Peaks, the promise of a nostalgic experience is a big consumer draw. Andrew Abeyta, who studies the psychology of nostalgia, explains to Canvas8 how reflecting on the past can affect us today.

Dreamland delivers traditional seaside thrills packaged in quaintly vintage aesthetics, aiming to attract the Instagram generation as much as young families and nostalgia seekers. It hopes to inject culture into the theme park experience, but will kids really want to ride in an upcycled dodgem?