Online platform Baby2Body provides personal tips and recommendations for women who are planning for pregnancy, for those who are pregnant and for those who've already had kids. And it's combatting stereotypes around pregnancy and motherhood in the process.

Shopping as we know it could be about to change. With over 50% of e-commerce traffic coming from mobile devices, an app called Tango is catering to a generation that’s stuck staring at their smartphones. With the ability to chat, share and buy all in one place, could rivals be left behind?

The number of people using messaging apps is set to hit two billion by 2018, so it’s no wonder brands want to get in on the action. Major tech players are touting chatbots as the next big thing, but can they really revolutionise online interactions, or are they just part of an industry-driven pipe dream?

Whether it's Alexa brushing up on her British spelling and accent or Google Home learning jokes, people want voice assistants to seem less robotic. And research suggests they are succeeding – 41% of Americans say interacting with a voice-activated speaker is like talking to a mate.