Hold On!

Hold Up

Please select a minimum of three sectors in the menu above.

Got It
  • Fewer surveys are completed as attention spans fall
  • Fewer surveys are completed as attention spans fall
    Berkeley Communications (2018) ©
SIGNAL

Fewer surveys are completed as attention spans fall

Response rates to surveys are plummeting across the rich world as people are deluged by surveyors and have shorter attention spans. Brands seeking to utilise quantitative methods of analysis such as surveying can make their questions more concise to yield more data.

Canvas8

Related

  • Article image Start at the end! The science of backward planning

    From moving, to arranging a wedding, we often plan chronologically. But is this the best way to achieve our goals? Canvas8 spoke to Dr. Jooyoung Park, an assistant professor at Peking University HSBC Business School, about how backwards planning can pave a better path towards success.

  • Article image Tell me, tell me! The science of curiosity

    TV cliffhangers leave audiences eager for more, and when they can’t get a quick answer to what happens next, they’re finding satisfaction through other sources. Canvas8 spoke to Chen Wang, an assistant professor at Drexel University, to learn how curiosity can lead to indulgent decision-making.

  • Article image UK Boomers on media and entertainment

    Almost 70% of Boomers say they're ‘tech adopters’, but which media and entertainment do Boomers most enjoy using and what are they willing to pay for? Canvas8 spoke to 20 British men and women aged 50-69 to get a better understanding of their relationship with media and entertainment.

  • Russian dating app sends matches to the polls Russian dating app sends matches to the polls

    Turnout at the last Russian election was only 47% – the lowest in modern Russian history. Could a dating app engage with young voters and get them to the ballot box? ‘Voting Together’, launched by Russian dating site Mamba, tries to do exactly that by setting people up on election dates.