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  • Saks Fifth Avenue attracts shoppers in store with AR
  • Saks Fifth Avenue attracts shoppers in store with AR
    EventPhotosNYC (2017) ©
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Saks Fifth Avenue attracts shoppers in store with AR

In an effort to entice customers back to actual stores, Saks Fifth Avenue is installing AR tech in its cosmetic departments, so people can experience a host of virtual options. These efforts cater to luxury shoppers who want a seamless, hassle-free experience before spending big.

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