For many people of colour, microaggressions like unsolicited hair touching are a common occurrence. Hair Nah! is a game that simulates these scenarios where players can fend off such attempts, in a bid to both vent grievances, while opening up a debate about social inappropriateness.

P&G and the ‘My Black is Beautiful’ initiative worked together to create an ad spot that tells the stories of black mothers teaching difficult lessons to their children about racial bias. The two-minute video uses creative storytelling to encourage empathy and understanding among viewers.

Despite the UK being famed for its diversity of accents, there is still a perceived bias when it comes to the way we speak. Teachers with regional accents are being pressured to change their pronunciation to enable career progression, demonstrating that some prejudices still remain.

People may dub them as fickle, narcissistic selfie addicts, but Gen Yers are pretty serious when it comes to their ethical expectations from brands. They want businesses to be fair and environmentally friendly, and have no problem ditching them if they don’t meet these standards.