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  • Britons no longer consider prosecco a luxury
  • Britons no longer consider prosecco a luxury
    Alasdair Elmes (2018) ©
SIGNAL

Britons no longer consider prosecco a luxury

Although the Royal Wedding saw many Britons pop open the prosecco, sales of the Italian sparkling wine are beginning to slow as the UK reaches 'peak prosecco'. Once seen as a celebratory treat, as the fizz becomes a drink for any occasion, it's losing its air of exclusivity and appeal.

Canvas8

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