Signal22 May 2018
Pedigree's 'dog date' ad remedies Senior loneliness

Dog food brand Pedigree has launched 'Dog Dates', a campaign that matches elderly people with dogs in their local area. The campaign plays on the benefits of spending time with pets as a remedy to loneliness, and serves to portray Pedigree as a brand that does more than just sell dog food.

Pedigree's 'dog date' ad remedies Senior loneliness