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  • Pedigree's 'dog date' ad remedies Senior loneliness
  • Pedigree's 'dog date' ad remedies Senior loneliness
    Pedigree UK (2018) ©
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Pedigree's 'dog date' ad remedies Senior loneliness

Dog food brand Pedigree has launched 'Dog Dates', a campaign that matches elderly people with dogs in their local area. The campaign plays on the benefits of spending time with pets as a remedy to loneliness, and serves to portray Pedigree as a brand that does more than just sell dog food.

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