As Australia expands the world's first national medical record system open to third-party developers, data privacy concerns are a worry for over 50% of Aussies. This leaves opportunity for brands to bolster consumer confidence and settle people's fears by ensuring they prioritise data privacy.

Web giants such as Facebook and Google have woven themselves into billions of lives, but countless controversies over the years have a growing number of users questioning if they can trust these companies. How are data breaches and fake news changing people’s relationships with big tech?

From May 2018, the General Data Protection Regulation will mean that if companies want to retain info from people in the UK and EU on their databases, they’ll need to persuade them to opt in. So, how can brands convince those who are protective of their privacy to tick the ‘sign me up’ box?

People might be worried about data privacy, but even slightest inconvenience – or incentive is enough to make people compromise their privacy. As people feel they don’t have control over how their personal data is handled, they're expecting brands to establish greater transparency.