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  • Chinese shoppers buy into European luxury brands
  • Chinese shoppers buy into European luxury brands
    Yokoao (2017) ©
SIGNAL

Chinese shoppers buy into European luxury brands

Hermes is experiencing a growth of sales thanks to a strong showing in the Chinese luxury market. Such surges in sales reflects the growing interest among Asian shoppers in buying from European luxury brands. This trend is especially prevalent among China’s young HNWI.

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