Vertical video was once the much-ridiculed byproduct of smartphone clips filmed the ‘wrong way'. But the popularity of Snapchat and other portrait-mode video apps is prompting content platforms, advertisers and even filmmakers to take it as seriously as users. Is vertical the future of video?

At the end of 2017, Australians aged 18- to 24 years-old were watching more free-to-view video content on their mobile than on live TV. But as on-the-go video offerings widen, and media consumption on smartphones increases, the nation is racking up big mobile data bills.

How do people pick what to watch in the evening? What role will tech play in music discovery? And how are subscription services changing media consumption habits? In this part of the 2018 Expert Outlook, we speak to three experts about how we’ll entertain ourselves in the coming year.

If you’ve sung along to Carpool Karaoke, or been mesmerised by a 30-second Tasty recipe, then you’ll know just how engaging video content can be. Video will account for 69% of all consumer internet traffic by 2017, but how can brands best harness this visual medium to engage people online?