Everyone knows the pain of sending a joke text, only to find that it doesn’t seem as good on the screen as it did in your head. Hasty WhatsApp users could soon have the chance to retract their regrettable messages through a delete function that is being trialled.

In the US, 94% of parents who use Facebook share, post or comment online, but with pictures of kids dominating feeds, ‘sharenting’ is raising concerns over privacy. Enter Baby Snap – an app that lets mums and dads chat and share videos of their tiny tots with other family members.

For parents, the peace of mind of being able to communicate with their kids can be outweighed by the dangers that come with getting them online. By offering fully encrypted tech, the Omate x Nanoblock smartwatch helps kids keep in touch without the risk of exposing their data.

Growing up in a digital age, more and more children have access to the internet via smart devices. But the ones making the decisions on whether kids have smartphones are the parents, and marketers are increasingly taking their concerns into account.