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  • Pokemon Go gamifies litter-picking for Earth Day
  • Pokemon Go gamifies litter-picking for Earth Day
    David Grandmougin (2016) ©
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Pokemon Go gamifies litter-picking for Earth Day

For Earth Day 2018, Pokemon Go will invite players of the AR title to earn in-game rewards for picking up rubbish at selected events. Organised in collaboration with NGOs and social enterprises, the move appeals to tech-savvy Gen Z’s desire to be environmentally sustainable.

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