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  • American Apparel relaunches as sexy but not sexualised
  • American Apparel relaunches as sexy but not sexualised
    American Apparel (2018) ©
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American Apparel relaunches as sexy but not sexualised

American Apparel is back in the UK with a diversity centric online campaign, a change from its former explicit portrayals of women. By emphasising empowerment and diversity, American Apparel is catering to the pluralistic and diverse Gens Y and Z who expect brands to reflect their values.

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