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  • Old Spice parodies perfume's historic exclusivity
  • Old Spice parodies perfume's historic exclusivity
    Old Spice (2018) ©
SIGNAL

Old Spice parodies perfume's historic exclusivity

For many people, over-the-top fragrance ads can be sources of either great amusement or annoyance. In a knowing parody, Old Spice literally gets on your back with its latest print campaign – the perfume brand is running ads in GQ that have an entire scented paper blazer enclosed.

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