Since 2012, more than 2,500 sporting facilities have closed in Britain and with the nation now the fattest in Europe, Brits are running low on the fitspo. But just 17% of Brits say watching sporting events makes them more willing to play sports - how can inspiration turn into participation?

Gender equality is steadily improving in Saudi Arabia, but it's yet to impact sport – 73% of women in the country are physically inactive. Looking to challenge this status quo, Pepsi's latest advert for the region showcases successful female athletes, and encourages women to get exercising.

To win over female customers, sports brands are presenting exercise as a way to get physically – and mentally – stronger. Women are bypassing gyms, and opting for wilderness adventures instead. What drives this shift in behaviour and how does it affect the way women perceive themselves?

Disney has teamed up with the FA to create 'Girls Football Week', which aims to encourage more girls to play sports such as football. As people call for gendered stereotypes to be left in the past, Disney presents itself as a progressive brand that's challenging outdated values and promoting gender equality.