Voice recognition tech is becoming increasingly advanced, leading more people to use it in their everyday lives; the virtual assistant market is set to be worth $3.07 billion by 2020, and Amazon expects to sell ten million Echo devices in 2017 alone. But do people really want to chat to their devices?

As more and more people worldwide use virtual assistants such as Siri and Alexa, both within homes and on the go, it’s becoming increasingly important for brands to consider how these AIs respond with their ‘voices’. What should they sound like, and what kind of tone should they take with users?

The clamour of modern urban life – in both the physical and digital worlds – can sometimes be overwhelming. In the first of a two-part report, Canvas8 looks at how complexion reduction is seeing apps redesigned with bold headers, simple icons and reduced colour for a unified mobile experience.

From Amazon Alexa to Google Home, smart speakers have been infiltrating the domestic sphere. But while the convenience of voice search and smart home integration has people readily adopting them, they're also encouraging owners to listen to more audio – be it podcasts or top 40 hits.