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  • ABC's Roseanne ad moves people to exist in harmony
  • ABC's Roseanne ad moves people to exist in harmony
    lizhong (2017) ©
SIGNAL

ABC's Roseanne ad moves people to exist in harmony

To promote the revival season of the sitcom Roseanne, ABC recreated the TV show’s iconic living room on a New York subway train. As people become wary of nostalgia in marketing, ABC is using the tactic to remind people that 'better times' aren't stuck in the past – they're within reach. 

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