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  • Global shoppers equate British brands with heritage
  • Global shoppers equate British brands with heritage
    Calum Lewis (2017) ©
SIGNAL

Global shoppers equate British brands with heritage

A survey finds international shoppers are willing to pay a premium for British-made goods – especially if they’re branded as such. They believe British-made or branded goods are synonymous with superior quality or heritage, with British food, clothes and cars proved the most popular exports.

Canvas8

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