Many Americans will opt for a Diet Coke or low-fat mayonnaise to be a bit healthier, but would they choose a lighter brew when drinking at a bar? Canvas8 spoke to 20 men and women from across the US to find out what situations would encourage them to order non- and low-alcohol beers.

It used to just be a toss up between red or white, but in recent years, rosé wine has soared in popularity – particularly among younger drinkers. And with celebrity fans like Drew Barrymore and Angelina Jolie launching their own brands of pink, the industry is looking very rosy indeed.

Wine – traditionally found in a bottle – has found a new partner in the can. Although the canned wine movement dates back as early as 2004, when Sofia Coppola launched the ‘Sofia Mini’, it never quite picked up. Now the fastest growing segment in the US, is canned wine finally gaining popularity?

With health and fitness trends on the rise, you'd be forgiven for thinking that boozing is set for a terminal decline. Yet that’s not the case; the majority of Americans knock back four drinks a week. So what's the future of alcohol consumption? And are we all going to become teetotal?