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  • Silver models get affluent Boomers spending
  • Silver models get affluent Boomers spending
    Maye Musk (2017) ©
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Silver models get affluent Boomers spending

Fashion magazines, adverts, and catwalks have traditionally used slender, young models to showcase garments. But with 68% of older Britons feeling misrepresented in ads, and a global outcry for more diversity in general, brands are hiring older models that affluent Boomers can better relate to.

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