Signal6 Feb 2018
Cloverfield 'drop' caters to impatient movie buffs

On-demand viewing is now the norm, with people expecting to see film and TV on their own terms. Netflix already indulges this behaviour, but its Super Bowl stunt took things a step further; its ad for The Cloverfield Paradox revealed that the film would be available to stream immediately after the game.

Cloverfield 'drop' caters to impatient movie buffs