Hold On!

Hold Up

Please select a minimum of three sectors in the menu above.

Got It
  • Cloverfield 'drop' caters to impatient movie buffs
  • Cloverfield 'drop' caters to impatient movie buffs
    The Cloverfield Paradox | Netflix (2018) ©
SIGNAL

Cloverfield 'drop' caters to impatient movie buffs

On-demand viewing is now the norm, with people expecting to see film and TV on their own terms. Netflix already indulges this behaviour, but its Super Bowl stunt took things a step further; its ad for The Cloverfield Paradox revealed that the film would be available to stream immediately after the game.

Canvas8

Related

  • Mr. Robot's surprise release wins over viewers Mr. Robot's surprise release wins over viewers

    “Changed the game with that digital drop,” says Beyoncé, whose surprise release of Lemonade took the world by storm earlier in 2016. The USA Network has taken a cue from Bey, short-circuiting anticipation for the second season of Mr. Robot with an impromptu premiere on Facebook Live.

  • Article image Lemonade: sweetening up a souring music industry

    When life gives you lemons, make lemonade. And with the music industry in flux, that's exactly what Beyoncé has done. Lemonade debuted on HBO, before being released exclusively on Tidal, seeing sign-ups surge accordingly. Is this what the future of the album launch looks like?

  • Paramount to shorten theatrical release window Paramount to shorten theatrical release window

    Paramount Pictures is set to radically alter the way it makes movies available to watch at home. Abandoning the usual 90 day window between a movie’s theatrical release and its availability on demand, the film studio is trialling a two week window. But what effect could this have on film?

  • Article image What’s the future of the blockbuster?

    In the summer of 2014, US box office figures were down 15%, and there were a string of spectacular film failures. The number of frequent moviegoers fell in every age group, but the biggest drop came from 18- to 25-year-olds. Has Netflix killed the blockbuster?