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  • PepsiCo’s ‘female snacks’ could turn women off
  • PepsiCo’s ‘female snacks’ could turn women off
    Doritos (2017) ©
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PepsiCo’s ‘female snacks’ could turn women off

PepsiCo’s CEO Indra Nooyi has announced that the company will be launching a line of snacks aimed specifically at women, whom she believes don’t like snacking in public. But this move could backfire, with research suggesting that women are more receptive to ungendered products.

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