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  • People don’t want AI to be too human in Alexa ad
  • People don’t want AI to be too human in Alexa ad
    Amazon (2018) ©
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People don’t want AI to be too human in Alexa ad

People want voice assistants to be more personable – but what if they were actually human? In Amazon’s Super Bowl spot, celebs are brought in to help when Alexa loses her voice. The ensuing chaos shows how, while people love chatting with their AI, it can’t be at the expense of its efficiency.

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