Are you feeling happy, sad or spontaneous? eBay might have the perfect product for you. With access to data that allows the company to infer shoppers' emotions based on their online activity, eBay can peer into people's minds and suggest products based on how they're feeling.

In the wake of a personal data explosion, knowing everything about one’s target audience has turned out to be a mixed blessing. People are aware of what personalisation suggests about their privacy, and as a result, brands are struggling to walk the line between customised and creepy.

Customer service can be a make or break factor for businesses; 52% of Americans switched brands between 2015 and 2016 due to poor service. Through AI, Kylie helps companies provide rapid responses that are consistent across channels. But do people want to receive help from a bot?

The beauty world is being transformed by new technologies that personalise products to the individual, offering perfectly blended foundation and uniquely formulated hair care. How might customisation impact this historically segregated sector? And could tailored cosmetics become the norm?