Signal19 Jan 2018
Shiseido collaborates with teen girls to design make-up

Gen Z is known to be a collaborative, entrepreneurial generation – and a demographic that's notoriously fad-driven. That’s why Shiseido has teamed up with over a hundred high school girls to develop the Play Color Chip, a collectible, multi-purpose tint that encourages experimentation.

Shiseido collaborates with teen girls to design make-up