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  • Americans are treating voice assistants like friends
  • Americans are treating voice assistants like friends
    Amazon (2018) ©
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Americans are treating voice assistants like friends

Whether it's Alexa brushing up on her British spelling and accent or Google Home learning jokes, people want voice assistants to seem less robotic. And research suggests they are succeeding – 41% of Americans say interacting with a voice-activated speaker is like talking to a mate.

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