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  • Anti-smoking ad goes global with universal truths
  • Anti-smoking ad goes global with universal truths
    HSE (2017) ©
SIGNAL

Anti-smoking ad goes global with universal truths

Quitting smoking can be a lonely process; it’s why support groups for kicking the habit exist. Ireland’s QUIT initiative launched an ad that tapped into this feeling, and it was so successful, it’s been picked up in the US – demonstrating the universal nature of the language and emotions around health.

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