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  • Moët Hennessy launches Amazon Alexa skill function
  • Moët Hennessy launches Amazon Alexa skill function
    Dave Lastovskiy (2016) ©
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Moët Hennessy launches Amazon Alexa skill function

Moët Hennessy has launched an Amazon Alexa function called 'Bottles and Bubbles', which helps customers learn about champagne. While most luxury brands embrace the concept of heritage, a high-end alcohol brand's utilisation of AI shows the industry is looking to speak to a wider audience.

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