The global population is plagued with doubt, with governments and media worldwide less trusted than ever. As people turn to tech to fill the void left by the institutions that are no longer dependable, industry giants are looking for ways to keep power from being synonymous with corruption.

It began with the ability to admit ignorance about our world. Science then became the most rigorous method through which to discover truth. And in a round-up of the most viral social media content of 2016, scientific findings and data-driven headlines stand out as the most shareable.

Filter bubbles and ‘fake news’ have people concerned about the credibility of content shared on Facebook and Twitter; 13% of Britons say stories posted on these platforms are mostly unreliable. Canvas8 sat down with 20 people across the UK to get their views on social media as a news source.

From Yelp ratings to Google reviews, it’s easy to see if a company’s conduct matches up to its image. And while brand reputation has always been important, the digital age is quantifying it for the first time. How can brands ensure that their ratings are working for them in the best possible way?