Hold On!

Hold Up

Please select a minimum of three sectors in the menu above.

Got It
  • Young Britons' shopping habits swayed by influencers
  • Young Britons' shopping habits swayed by influencers
    Col-Lab (2017) ©
SIGNAL

Young Britons' shopping habits swayed by influencers

Long has it been hard to quantify the actual influence social media influencers have. But, as recent data suggests, they're making young Britons buy things, with more than half of Gen Y and Gen Z Brits admitting they've bought something an influencer has advertised – more so than a celeb ambassador.

Canvas8

Related

  • Carhartt celebrates Detroit roots in collab with UR Carhartt celebrates Detroit roots in collab with UR

    Fashion collaborations are often disingenous, but for clothing brand Carhartt WIP and techno music innovators Underground Resistance, their shared championing of the working man and their mutual birthplace of Detroit makes their new clothing line a model of commercial authenticity.

  • Article image Col-Lab: an influencer-led make-up brand

    Make-up vloggers have established themselves in the beauty industry as trustworthy sources of information on the right products and techniques to achieve specific looks. Col-Lab taps into the power of these influencers, working with eight of them to develop a line of high-quality cosmetics.

  • Article image What do people expect from celebrity endorsements?

    Brands have long used famous faces in adverts to reliably boost the awareness and sales of their products. But what is it about star endorsements that make people stop and pay attention? And how is a desire for authenticity changing the expectations for celebrity partnerships?

  • Collaboration is the new endorsement Collaboration is the new endorsement

    Celebrity endorsements are old hat, but digitisation has bred a discerning consumer that demands transparency, leaving these partnerships feeling inauthentic. Instead – as seen in Nike and FKA Twigs’ ‘Do You Believe in More?’ – brands and celebrities are ‘collaborating’.