Research has found that many Americans might think that political correctness has gone too far. Though most of them deem hate speech as unacceptable, they don’t believe the government should ban it outright, perhaps because they see it as a threat to their freedom.

Trolls have become an unavoidable evil on the web, but with people drawing less distinction between the physical and digital worlds, expectations are growing for such behaviour to be properly policed. In the UK, the Crown Prosecution Service is cracking down on racist and religious hate speech online.

In a connected world, people are watching more closely what they say and who they align with. As issues of representation and diversity come to the fore, how is the new political correctness changing the way organisations communicate?

Once known for beauty tips and celebrity interviews, Teen Vogue relaunched in 2015 with a trio of young editors at the helm and a renewed focus on socially-conscious content. How did the ‘cool girl’s guide to fashion’ become an all-round mentor for America’s switched-on Gen Zers?