Voice recognition tech is becoming increasingly advanced, leading more people to use it in their everyday lives; the virtual assistant market is set to be worth $3.07 billion by 2020, and Amazon expects to sell ten million Echo devices in 2017 alone. But do people really want to chat to their devices?

As more and more people worldwide use virtual assistants such as Siri and Alexa, both within homes and on the go, it’s becoming increasingly important for brands to consider how these AIs respond with their ‘voices’. What should they sound like, and what kind of tone should they take with users?

As our lives become more automated, the consumer robotics industry is only set to grow. But something is holding the market back – people find it difficult to trust these machines, especially in their homes and offices. Why do they make us uneasy, and what will convince people to trust robots?

Trump’s Presidential win left half the world aghast, and the other half saying ‘I told you so’, raising all kinds of questions about the flow of information online. And it's led to a call for social platforms and media outlets to take some responsibility. But is it too little, too late?