Bottled water is set to outsell soda for the first time in the US in 2017, but of the 1,500 plastic bottles consumed every second, just 30% are recycled. Design-centric brand Soma offers an alternative in the form of reusable glass vessels for filtered water that are equal parts eco and luxury.

BLK water boasts that its product is free from carbs and gluten. Marketers are increasingly targeting health-conscious shoppers with ‘fake transparency’ labels, which claim the absence of ingredients a product wouldn’t contain. And this kind of messaging is making savvy consumers more cynical.

High-density living can be a strain on the environment, with apartments and offices notoriously energy-guzzling. But Park 20|20, an office and residential complex in Amsterdam, intends to return more water and energy to the environment than it uses. Could all cities one day be self-sustaining?

It’s widely assumed that pragmatic elements, like a strong job or housing market, attract people to cities – but new studies show that vibrant cultural offerings, from galleries to club nights, are the real draw. How are lesser-known cities using creative clout to attract and retain residents?