With political and public pressure mounting on the food industry to address concerns over obesity and sugar consumption, snack brand McVitie’s has introduced Digestives Thins – a slimmed-down version of its classic chocolate biscuit, created with today’s health-conscious consumer in mind.

With sugar the new demon ingredient, and a public increasingly scrutinising what they’re putting into their bodies, major food and drink brands are scrambling to cater to the health-conscious consumer. Can Coca-Cola Zero Sugar prove that there’s still a space for fizzy drinks in the diet?

With the impending sugar tax and increasing health concerns, it's not surprising that a third of people say they're actively reducing the amount of sugar in their diet. But consumers aren’t that clued up when it comes to the sweet stuff – most don’t understand the difference between sugar types.

With obesity at the forefront of many consumers’ minds, they are looking for healthier snacking options. In response, snack and beverage brands are implementing new strategies, including reducing portion sizes, ‘premiumising’ their products and using clearer labelling.