Hold On!

Hold Up

Please select a minimum of three sectors in the menu above.

Got It
  • Germany bans kids smartwatches for safety
  • Germany bans kids smartwatches for safety
    Treefort Music Fest (2017) ©
SIGNAL

Germany bans kids smartwatches for safety

Germany’s telecommunication agency has issued a ban on children’s smartwatches, and has even asked parents to destroy any existing ones. As younger Germans become more inclined to adopt technology, older generations are pulling focus back towards privacy concerns.

Canvas8

Related

  • People give up data privacy more easily than they think People give up data privacy more easily than they think

    People might be worried about data privacy, but even slightest inconvenience – or incentive is enough to make people compromise their privacy. As people feel they don’t have control over how their personal data is handled, they're expecting brands to establish greater transparency.

  • Article image How do people make sense of wearables?

    Wearables perform various different functions, all embedded into everyday products like watches and shoes. So, should they be positioned  as tech or jewellery in-store? Marketing professors Michael Solomon, Marzena Nieroda and Mona Mrad spoke to salespeople at major UK retailers to find out.

  • Article image What's got Gen Y mums feeling so anxious?

    Becoming a parent for the first time is a joyous occasion – but it's also highly stressful. With so many conflicting sources of information at their fingertips, it's unsurprising that women often feel anxious about being a good mother. How can brands lend a helping hand at this time?

  • German telecoms allay privacy fears German telecoms allay privacy fears

    Ever since Edward Snowden leaked documents about mass surveillance, people in Germany have been amongst the most spooked by the notion of government spying. Much of the fear is being stoked by German media, but telecoms companies are stepping up data protection on their networks nevertheless.