Ever since Edward Snowden leaked documents about mass surveillance, people in Germany have been amongst the most spooked by the notion of government spying. Much of the fear is being stoked by German media, but telecoms companies are stepping up data protection on their networks nevertheless.

People might be worried about data privacy, but even slightest inconvenience – or incentive is enough to make people compromise their privacy. As people feel they don’t have control over how their personal data is handled, they're expecting brands to establish greater transparency.

Wearables perform various different functions, all embedded into everyday products like watches and shoes. So, should they be positioned as tech or jewellery in-store? Marketing professors Michael Solomon, Marzena Nieroda and Mona Mrad spoke to salespeople at major UK retailers to find out.

Becoming a parent for the first time is a joyous occasion – but it's also highly stressful. With so many conflicting sources of information at their fingertips, it's unsurprising that women often feel anxious about being a good mother. How can brands lend a helping hand at this time?