When Coca-Cola brought back '90s favourite Surge, it sold out online within hours. And it's not the only 'revival brand' that's been brought back due to nostalgic consumer demand. But what makes a brand re-issue a discontinued product? And what's driving Gen Y's nostalgia trip?

Paper Boat, a drinks brand available in traditional Indian flavours, has emerged as the country’s most successful non-tech start-up, raising its parent company’s value to over $100 million. How did a story around childhood nostalgia elevate it from just another premium packaged drink?

The world’s going to hell, right? A full 71% of Britons say the world is getting worse. Actually, things may not be so bad – but research suggests we’re inclined to feel that way. We sit down with assistant professor of behavioural science Ed O’Brien to discuss the effects of negativity bias.

Whether it’s Secret Cinema taking people Back to the Future, or the revival of classic shows like Twin Peaks, the promise of a nostalgic experience is a big consumer draw. Andrew Abeyta, who studies the psychology of nostalgia, explains to Canvas8 how reflecting on the past can affect us today.