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  • Gens Y and Z are buying more luxury goods
  • Gens Y and Z are buying more luxury goods
    Ilya Yakover (2017) ©
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Gens Y and Z are buying more luxury goods

Research estimates that Gen Y and Z will account for almost half of the personal luxury goods market by 2025. But with the rise of logo fatigue, a brand name alone isn't enough to win young people over and brands must find new ways to connect with younger consumers.

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