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  • Gens Y and Z are buying more luxury goods
  • Gens Y and Z are buying more luxury goods
    Ilya Yakover (2017) ©

Gens Y and Z are buying more luxury goods

Research estimates that Gen Y and Z will account for almost half of the personal luxury goods market by 2025. But with the rise of logo fatigue, a brand name alone isn't enough to win young people over and brands must find new ways to connect with younger consumers.



  • Article image Gucci #TFW: high fashion memes

    Memes are a staple of internet culture – but what happens when brands try to get in on the action? As part of its #TFW campaign, Gucci collaborated with artists to create branded memes, but was this co-opting of digital youth culture an inspired decision, or just cringeworthy?

  • Article image Vetememes: official knock-offs for luxury lovers

    French label Vetements has turned heads in the fashion industry ever since it rose to fame for selling a $330 replica of a DHL driver’s uniform t-shirt. Now, it’s endorsed internet-era copycat Vetememes, in a move that proves it understands a younger, more internet-savvy luxury consumer.

  • Article image Has luxury fashion lost its lustre?

    A decade ago, 'luxury' might have meant a Mercedes, a Prada bag or a Rolex. But in 2016, old symbols of extravagance are out and people are searching for more meaningful things to spend on. With the market thought to have grown just 1-2% in 2015, is this the end for traditional luxury fashion brands?

  • Tiffany’s beats fashion logo fatigue Tiffany’s beats fashion logo fatigue

    According to catwalks the logo is out. Stealth luxury brands like Bottega Veneta are gaining traction, while old-timers Louis Vuitton and Gucci have dropped their monograms from recent collections. But Tiffany’s has bucked this trend with its 'T' collection  and it seems to have paid off.