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  • People give up data privacy more easily than they think
  • People give up data privacy more easily than they think
    Daniel Foster (2015) ©
SIGNAL

People give up data privacy more easily than they think

People might be worried about data privacy, but even slightest inconvenience – or incentive is enough to make people compromise their privacy. As people feel they don’t have control over how their personal data is handled, they're expecting brands to establish greater transparency.

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