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  • Nike By You makes customised shoes in an hour
  • Nike By You makes customised shoes in an hour
    Alexaner Rendl (2017) ©
SIGNAL

Nike By You makes customised shoes in an hour

The 'see now, buy now' runway collections marked a shift towards people's expectations for fast fashion. With its new custom sneaker design process, Nike is taking sneaker personalisation to a whole new level, turning made-to-order shoes around in just an hour.

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