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  • Nike By You makes customised shoes in an hour
  • Nike By You makes customised shoes in an hour
    Alexaner Rendl (2017) ©

Nike By You makes customised shoes in an hour

The 'see now, buy now' runway collections marked a shift towards people's expectations for fast fashion. With its new custom sneaker design process, Nike is taking sneaker personalisation to a whole new level, turning made-to-order shoes around in just an hour.



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    Gucci: customise your own luxury

    As one of the most visible accessories, handbags are a statement of individual style. Now, Gucci wants to make them more personal with its DIY customisation service. Given that 66% of Gen Y ditch brands because they don't mirror their identity, will personalisation become key to luxury loyalty?

  • Personalised products can lead to heightened happiness

    Personalised products can lead to heightened happiness

    There's plenty of research that claims to prove or disprove the maxim that money can't buy you happiness. Now, a new study suggests that it can – it just depends on who you are and how you’re purchasing, with personality type playing a key role in the emotional outcome of spending.

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    Unmade: a customised winter wardrobe

    When buying clothes, people want choice – whether that’s their name embroidered on a bag, a unique colour combo, or a finer blend of wool. Customised knitting brand Unmade lets consumers choose colours and adapt patterns from a range of jumpers or scarves. Is this the future of fashion?

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    Bamford Watch Department: luxury timepieces made more exclusive

    Whether it’s Snoopy’s face on a Rolex or a Patek Philippe with a carbon coating, Bamford Watch Department helps clients own a truly one-of-a-kind timepiece. With more and more HNWIs looking for the personal touch, is customised luxury the newest hallmark of rarefied society?