There's plenty of research that claims to prove or disprove the maxim that money can't buy you happiness. Now, a new study suggests that it can – it just depends on who you are and how you’re purchasing, with personality type playing a key role in the emotional outcome of spending.

Whether it’s Snoopy’s face on a Rolex or a Patek Philippe with a carbon coating, Bamford Watch Department helps clients own a truly one-of-a-kind timepiece. With more and more HNWIs looking for the personal touch, is customised luxury the newest hallmark of rarefied society?

As one of the most visible accessories, handbags are a statement of individual style. Now, Gucci wants to make them more personal with its DIY customisation service. Given that 66% of Gen Y ditch brands because they don't mirror their identity, will personalisation become key to luxury loyalty?

When buying clothes, people want choice – whether that’s their name embroidered on a bag, a unique colour combo, or a finer blend of wool. Customised knitting brand Unmade lets consumers choose colours and adapt patterns from a range of jumpers or scarves. Is this the future of fashion?