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  • YouTube advertisers aren't investing in boomers
  • YouTube advertisers aren't investing in boomers
    Raw Pixel (2017) ©
SIGNAL

YouTube advertisers aren't investing in boomers

When it comes to YouTube, social media-obsessed Gen Z may be the typical viewer that comes to mind. But a study by Strike Social shows that it's Boomers who actually sit through the most of the ads – but advertisers aren't investing in this demographic which has the time – and the cash – to spend.

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