Young and tech-savvy, Gen Yers don't play by the old rules of media consumption. But are they really keeping up with the latest TV via mobile? Have they really rejected ownership for subscription services? Canvas8 sat down with 20 Brits between the ages of 18 and 35 to find out.

Card games may conjure up images of innocent family fun, but they’ve undergone a mature makeover in recent years, with Exploding Kittens the latest title to gain popularity through its violent and somewhat taboo subject matter. Why are card games becoming as controversial as video games?

Progressive Insurance has enlisted the animators behind Robot Chicken to give its ads, and its mascot Flo, a makeover. By playing off of Gen Y’s penchant for controversial cartoons, the American insurer is remodelling its style to grab a younger audience’s attention.

Many hostels are keen to premiumise their offerings to distance themselves from damning stereotypes – no towels, filthy rooms and wealthy, wasted 20-somethings. But the Hans Brinker Budget Hotel wears its inadequacy as a badge of honour, winning the hearts of Gen Y globetrotters.