Hold On!

Hold Up

Please select a minimum of three sectors in the menu above.

Got It
  • Netflix's cease-and-desist letter feels human
  • Netflix's cease-and-desist letter feels human
    Netflix (2016) ©
SIGNAL

Netflix's cease-and-desist letter feels human

When brands send cease-and-desist letters to berate people regarding intellectual property, they’re not usually met with glee. But the note Netflix sent to an unofficial Stranger Things-inspired bar, which swapped threats for lighthearted niceties was welcomed and won the favour of fans.

Canvas8

Related

  • Aggressive vegans put people off veganism Aggressive vegans put people off veganism

    From helping the planet to losing weight, there are many benefits to a vegan diet. But omnivores aren't convinced, and some are claiming that overbearing vegans are to blame. Because expressing outrage or perceived self-righteousness is proven to be ineffective in changing people's minds.

  • The Guardian upped membership by asking nicely The Guardian upped membership by asking nicely

    Faced with declining print sales and digital ad revenue, some newspapers have opted to put up a paywall on their sites. But the Guardian took a different tack by nicely asking readers to become paid members, while still keeping the site free – and it’s paying off.

  • Article image Why do people become members?

    As people spend less time in traditional communities, they’re seeking connections beyond religion and family. Memberships with organisations or brands can create loyalty and boost revenues, but the reasons to join Scientology or Sainsbury’s are vastly different. So why do people become members?

  • Article image Would you want a brand to be your BFF?

    Digitisation is helping brands and their customers communicate, forming narratives and relationships. Whether it's Netflix taking its viewers to prom, or Anchorman's Ron Burgundy reading the regional news, brands are manifesting in the real world, disguised as human beings.