Hold On!

Hold Up

Please select a minimum of three sectors in the menu above.

Got It
  • Johnnie Walker lets people personalise their whiskey
  • Johnnie Walker lets people personalise their whiskey
    Johnnie Walker (2017) ©
SIGNAL

Johnnie Walker lets people personalise their whiskey

Joining the ranks of brands putting customers at the heart of the creative process, Scottish whiskey brand Johnnie Walker is launching My Edition. The innovation enables whiskey lovers to tailor the blend, bottle, and packaging to their individual taste, for a customised, luxury tipple.

Canvas8

Related

  • USA Today's tailored content engages readers for longer USA Today's tailored content engages readers for longer

    Online news platforms are fighting to not only grab people’s attention, but keep hold of it for as long as possible. And the key might be personalisation – USA Today has managed to increase the time users spend on its mobile site by adapting to their individual consumption habits.

  • Article image How is customisation revolutionising beauty?

    The beauty world is being transformed by new technologies that personalise products to the individual, offering perfectly blended foundation and uniquely formulated hair care. How might customisation impact this historically segregated sector? And could tailored cosmetics become the norm?

  • Article image Gucci: customise your own luxury

    As one of the most visible accessories, handbags are a statement of individual style. Now, Gucci wants to make them more personal with its DIY customisation service. Given that 66% of Gen Y ditch brands because they don't mirror their identity, will personalisation become key to luxury loyalty?

  • Article image Bamford Watch Department: luxury timepieces made more exclusive

    Whether it’s Snoopy’s face on a Rolex or a Patek Philippe with a carbon coating, Bamford Watch Department helps clients own a truly one-of-a-kind timepiece. With more and more HNWIs looking for the personal touch, is customised luxury the newest hallmark of rarefied society?