Signal13 Sep 2017
Bira 91 curates weekly hip hop playlists

Indian beer brand Bira 91 has teamed up with music streaming app Saavn to create the ‘Bira Hip Hop Channel’ – a series of hip hop playlists made by the brand and guest curators. The move highlights how the genre's influence extends far beyond its Western roots.

Bira 91 curates weekly hip hop playlists