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  • Bira 91 curates weekly hip hop playlists
  • Bira 91 curates weekly hip hop playlists
    Bira91 (2017) ©
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Bira 91 curates weekly hip hop playlists

Indian beer brand Bira 91 has teamed up with music streaming app Saavn to create the ‘Bira Hip Hop Channel’ – a series of hip hop playlists made by the brand and guest curators. The move highlights how the genre's influence extends far beyond its Western roots.

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