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  • USA Today's tailored content engages readers for longer
  • USA Today's tailored content engages readers for longer
    QC Photography (2017) ©
SIGNAL

USA Today's tailored content engages readers for longer

Online news platforms are fighting to not only grab people’s attention, but keep hold of it for as long as possible. And the key might be personalisation – USA Today has managed to increase the time users spend on its mobile site by adapting to their individual consumption habits.

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