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  • Walkers threatens to axe Britain's favourite flavours
  • Walkers threatens to axe Britain's favourite flavours
    Kevin Spencer (2011) ©
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Walkers threatens to axe Britain's favourite flavours

Three classic Walkers flavours are going head-to-head with three newer flavours, and the brand wants Britons to vote on which stay or go. The 'Choose me or lose me’ campaign taps into people’s fear of losing what’s nostalgic to them, while helping people feel involved with the brand.

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