For decades, rappers had to seem tough to maintain respect. But Drake, one of today’s most influential pop icons, is the antithesis of macho, connecting with fans through emotional openness and providing younger generations with a figure whose identity is as multifaceted as their own.

While the Western media believes president Putin takes his shirtless holiday photos seriously, Russian media and social media suggest otherwise. Through his photo ops, Putin has given Russians a means to collectively troll the West for its gullibility, and it's working to bring the nation closer together.

Whether it’s the popularity of streaming services like Spotify and Apple Music, or the recent resurgence of vinyl, it’s clear that music is important to people. And according to research firm Repucom, it’s particularly significant for Gen Yers – 86% say they’re interested in music.

Rhythm and rhyme have been around since the beginning of time, and spoken word is now booming in Britain, with brands like the BBC and McCain harnessing this ancient art form in their campaigns. But what makes poetry more persuasive and engaging than non-rhyming prose in advertising?