As male depression gains broader public attention and young women adopt a ‘sad aesthetic’ online, brands are being challenged to consider how they communicate to an emotionally charged society. How can they help people in their quest for inner happiness and free expression?

Big cities are amazing. You can find so many things to do; go to the theatre, visit exhibitions, and eat at great restaurants. But it can be hard finding people to enjoy these activities with. Social Belly enables like-minded people to meet over a great meal, exchange ideas and maybe even numbers.

Thanks to the incessant chatter of social media, addictive mobile games, and the internet of everything, we’re slaves to our screens and incapable of tolerating our own company. Yet solitude is a powerful resource that more people are waking up to as they look to reboot, reflect and get mindful.

While society may be more connected than ever, loneliness among Seniors is still a huge issue. Enter BuddyHub – a social networking platform tackling isolation by pairing London’s older residents with nearby buddies, who help keep each other company by creating micro-communities.