Pubs have had a torrid time in recent years; roughly 20% have closed across the UK over the past decade as people opt for cheap booze from supermarkets, while many Gen Yers are spending their money elsewhere. Is there anything that can save this British institution, or is time for last orders?

The popularity of craft beer is continuing to grow in the UK, with over 11,000 artisan alternatives to a regular lager available across the country. Now, Goose Island is hoping to create the ultimate branded beer experience with the Vintage Ale House, a food-led pub concept based around its brews.

Brits are drinking less – a drop of 16% from 2004 to 2012 – and even 16- to 24-year-olds aren’t bingeing like they once did. Rather than boozing at the pub, they're pouring a perfect pint at home. But why have drinking habits changed? What does it mean for pubs and beer brands?

How do you choose what to drink? Beer with dinner? Wine in the pub? G&T at home? Canvas8 sat down with 20 British men and women to find out how they decide what to drink at home versus when they’re out, and what they drink in both those instances.